A borough firm has announced its new sustainable kitchenware has been launched exclusively in a supermarket giant's stores across the country.

Ultimate Products, the owner of a number of homeware brands including Salter and Beldray, said its newly developed Salter Origins range of eco-friendly kitchenware items has now launched in Sainsbury's stores across the UK with a view to expand to other retailers in 2023.

The Origins range, which includes nearly 20 coordinated cookware, dinnerware and utensil items, has all been made from recycled materials that are sustainably packaged.

All wooden items are FSC-certified, guaranteeing responsible forestry, while all cooking items are PFAS-free, ensuring non-toxic and planet-friendly cookware.

Ultimate Products said it has embedded the "four R's" - remove, replace, cycle and rebalance - across its operations as part of its journey to net zero.

The company, which operates from Manor Mill in Chadderton, said Salter Origins is the first Salter range where sustainability was a key factor but is just one example of the company's efforts to deliver environmentally friendly products. 

Commercial director Jenny Stewart said: “We are incredibly proud to see the beautiful Salter Origins range come to life in Sainsbury’s stores across the country.

"For over 260 years, Salter has been at the forefront of innovation, and we’re delighted to continue leading the way with sustainable ranges like the Origins collection.

"It is proving to be hugely popular with Sainsbury’s customers and we expect to continue the roll-out with other retailers in 2023.

"I am confident that this will be the first of many sustainable ranges of ours making their way onto national retailers’ shelves, and we will continue to do everything we can to meet consumer demand while at the same time helping to save the planet.”