BBC’s Tiny Happy People has launched a new marketing campaign across Greater Manchester to encourage families to talk to their little ones from as early an age as possible.

Tiny Happy People is a suite of free digital resources designed to support children’s development and tackle the pre-school language and communication gap.

It was first launched with the Greater Manchester Combined Authority (GMCA) in 2019, before being rolled out nationwide in 2020 by The Duchess of Cambridge.

The latest drive to encourage parents to use the resources with their children follows the announcement that TV personality and actress, Dani Dyer, is joining BBC Tiny Happy People as an ambassador, sharing her experiences as a first time mum to help other new parents.

BBC Tiny Happy People is an online digital, social and face to face initiative created by BBC Education.

Its aim is to support parents and carers in developing the language and communication skills of their children aged 0-4 years old.

At the heart of the initiative is a simple message - talk to your little ones from as early an age as possible.

Tiny Happy People resources include a wide range of fun, easy to do, activity films for babies, toddlers and pre-schoolers that all support language development, articles full of tips and advice on all things parenting and a child development section that covers the science behind brain development and how little ones learn about the world around them.

All the resources are rooted in evidence and have been developed with the help of leading experts in the fields of child and language development to ensure parents and carers are being offered the best advice.

Tiny Happy People is also designed to be used by health care workers and front line professionals as a resource to support child language development.

In Greater Manchester, the BBC continues to work closely with all 10 local authorities, health workers and Early Years leads to promote Tiny Happy People as a free resource.